About
I am Irmeli, an experienced strategic communications and thought leadership marketing professional.
I am available for projects such as investor decks, company presentations, website texts, investment cases, equity stories, thought leadership content, or marketing strategies. To name a few typical examples of assignments that I’ve worked on.
While I run my own company, I frequently team up with other professionals, such as investors, leadership and business development experts, designers, and financial advisors with the expertise and bandwidth required by each particular project.
![Irmeli Hirvensalo](https://thinkway.fi/wp-content/uploads/2022/09/irmeli-h.jpg)
Thinking, structured
Structuring my thinking through written words is what I have been doing since I was a teenager. Not that it’s been an overly deliberate decision, let alone a chosen career path. I for instance used to study economics and finance at business school, not so much marketing or communications.
Yet looking back, I have ended up writing a lot of stuff in every professional role that I’ve had in different companies. Company presentations, ebooks, website texts, investor decks, white papers, case interviews, strategy documentations, even a book that we successfully pitched to Wiley for publishing; I admit that I’m still proud of that one.
Name an output in written format and I have probably produced one of those, or several.
I often write – or draw infographs – to get my own thinking organized around a particular topic that may seem messy at first. If this effort helps wider audiences make sense of the same topic, I’m happy and consider the effort worth its while.
I am used to mainly working and documenting my work in English, yet we can obviously agree to work in Finnish as well.
To reach me, drop me a note at irmeli.hirvensalo (at) thinkway.fi, or call +358-50-341 9787. Let’s talk and find out if it would make sense to work together!
PS. I do have a soft spot for cognition science among other curious things, and I once wrote a piece on a friend’s blog about writing itself and how it challenges the brain. Check it out if you, too feel slightly nerdy and have no problem reading Finnish 😉